Conversion Optimization Services - SEO Columbus

A/B Split and Multivariate Testing Services provided by SEO Columbus

A/B Split Testing and Multivariate Testing are processes of determining which of two or more options are better when all other variables are equal. For instance, a common test is to compare performance of two different headlines on a landing page or ad copy on a pay per click advertisement. One would ultimately outperform the other, and hence we would know which, of the two, is the better performing option.

However, there is more you can do with A/B testing.


  • A/B split testing and multivariate can be used to better understand visitor behaviors and priorities.
  • Testing may help to solve specific problems with pages on a site.
  • A/B split testing likely will challenge assumptions you may have about the "best" way to design or write a page. Since the only opinion that matter is that of your customer, an A/B split test will quickly tell you what your customers prefer.
  • Both forms of testing will likely reveal things that you would not have expected from your visitors. Testing aspects that may seem unnecessary to you is still a good idea because the results can, and likely will, surprise you.

Does SEO Columbus provide Goal Conversion Optimization services?

SEO Columbus prides itself on being the first Central Ohio internet marketing firm to use Google Website Optimizer to easily show clients aspects of their site that are performing and areas that could use improvement. Underperforming functionality is ultimately replaced with higher converting modifications, regardless of whether a conversion is a sale, a newsletter signup, or even having a visitor read a blog posting. Conversions, whatever they may be to you, are the point of every single website in the world, and SEO Columbus ensures that your site is optimized to maximize those conversions.