Last week, my wife and I had a new home water purification system installed in our home. In a very short time, it is amazing how much of a difference it has made in the taste and clarity of our water. It purifies all water going into our house as it is installed right at the main water line coming into the house, so all water in our home, from faucets to showers to the washing machine, all now have soft, pure water coming from them. We are absolutely thrilled with this new appliance in our basement.
So what does this have to do with SEO? Well, the gentleman that installed this system was a terrific guy, and we had some discussions about his business as well as my own. He is an independent plumber after several years of working for a large home builder here in Central Ohio. His name is Scott Rose, and he owns S.J. Rose Plumbing. Always knowing the caliber of websites in the home improvement industry in Central Ohio, I’ve always wanted to take on the challenge of taking a brand new website and dominating the numerous, but poor quality, sites in the local world of the plumbing industry. Scott did not have a website, so this provided the ideal opportunity to start with something from scratch and see what we can do. I purchased a highly optimized domain name based on a commonly searched phrase in this area, PlumberInColumbus.com. I’ve found that a lot of people search for that exact phrase when searching for a plumber in Columbus. After setting up the site, installing Wordpress as a free content management system, and applying a few tweaks, the site immediately took over the top spot in Google for “plumber in Columbus”. That isn’t good enough though. I want to get this site to be #1 for other phrases, especially the ultra-competitive “Columbus plumber” phrase. That is the targeted keyword phrase, as well as the more generalized “Central Ohio plumber” phrase.
I’ve just started developing the site to look better and have a more custom feel, and will be adding more and more pages to better target the local market. We’ll be targeting more specific phrases as well, such as “hot water tank replacement Columbus” for less competitive phrases but things that are very important to come up number one. There are more specific things that fall under the plumbing category, such as “Columbus faucet repair” or “Columbus toilet replacement“.
I’ll be sure to share more details on this site as a case study in local SEO as time goes by, but this is a great example of what we can do on a very short timeline and also make a quick impact. And for anyone that needs a great Columbus plumber, I highly recommend giving Scott a call at (614) 496-9776, and tell him you were referred by Joe Rozsa. He’s very professional, fast, and has very reasonable rates. There is no reason to go to one of the national chains and pay for the overhead costs when you can get great service from someone here in Central Ohio like Scott at S.J. Rose Plumbing.