Sure, this sounds like one of those shady SEO salespeople that often like to call me and ask if they can offer their services (it is hilarious that they call people in the SEO industry to offer that garbage, but I digress). But this one is true, and I have pictures to prove it. No, we don’t guarantee these results with every customer - but if things are done properly and SEO best practices are followed, good things in search engine results happen.
For example, earlier today I posted about the exciting fact that we will be offering SEO training classes right here in Columbus, Ohio. Our site was not ranked anywhere for these related keywords before today’s post as this is a new service that we will be offering beginning this summer. I created a highly optimized post describing the services we will be providing, as well as a poll that asks visitors what kind of training they would like to see.
Three minutes later (yes three, as you can see from the screenshot below) we were listed in Google in a very good spot

Take a look at the last updated time in the URL for my site directly above - 3 minutes ago. So three minutes after the page was created, it is the second listing on the page for a highly targeted keyword phrase. Not too shabby, eh? But we can do better. I search for the primary intended keyword target for this phrase. It takes me a couple of minutes to get situated, and during this time I also created the poll that you see on the left side of this blog. Because of this, this search doesn’t complete until a full 5 minutes after publishing the content.
Here you see that when searching for my intended keyword phrase in Google, the #1 result is now my blog post from earlier today announcing our new training classes. Equally as powerful and not to be overlooked, the second listing on the page is… the poll that I created AFTER writing the post on the training classes in support of those classes. So yes, within 5 minutes I had created a site so well optimized that it had passed over all of the other 400,000+ pages indexed for this specific keyword phrase.
So, does anyone think that SEO is not a valuable skill? Proper search engine optimization can be worth a substantial amount of money to your organization if you generate revenue online. This is traffic that costs nothing to generate in terms of recurring advertising expense, as it is 100% organic (free) traffic. One funny thing about the screenshots above are that there are, in fact, paid search candidates displayed prominently on the page. Those sites are paying Google for every time a visitor clicks on their site. And because organic traffic is clicked thru over 900% more frequently than paid search, I can apply a tangible value to the rankings that my site has attained in this example equal to approximately the cost for purchasing this keyword phrase times 9.
I would like to remind you that these results should not be expected in every instance, especially with a new site. It could take a little while to establish enough respect and credibility to get this type of respect from search engines such as Google. It is also true that some search marketing ”professionals” actually could use tactics that could get your site banned altogether from search engine such as Google if they use a tactic that is intended to “game the system” in any way. True expert SEO’s can be expensive, but like anything else, you get what you pay for. I’ll have a post soon about what to look for in a quality SEO provider. While we get several requests each month, SEO Columbus does not accept every client. We are fortunate to be able to be selective of who we work with and when (no porn, no gambling, no adult “enhancement” products - never), and when we do take on clients, the fees typically fall in the $250/hour range for our most senior level professionals. We hope to be able to be more active with providing lower cost, quality referrals once we start offering the training classes, however, as we will find talented and properly trained individuals in which we can refer these smaller budget projects.