SEO Case Study - #1 rankings

A quick search on Google this afternoon for the phrase we’d been targeting, “Blue Jackets Buzz”, now shows our case study site in the #1 position.  Two days ago, it wasn’t even indexed.  Pretty amazing how easy this is, eh?  Given, this isn’t the most competitive phrase in the world (I think it edged out a personal Wordpress- hosted blog that is in the #2 spot) and it won’t generate significant traffic for that phrase alone.  But it is a start, and keep in mind it appears the site owners still haven’t even launched the site and there is very, very little content on the site.
 

 

 

 

 
The next step in this site’s SEO efforts is out of my hands, unfortunately, and that is to build content on the site worth linking to.  Link baiting is a VERY important aspect of search engine optimization, and many companies and businesses don’t realize the importance of having other sites write about you and link to you.  This is a more powerful version of word of mouth marketing, as it really doesn’t matter what is said about you, as long as someone else’s site is linking to you.  That link build reputation power, and THAT is what Google likes.  Someone could say something bad about SEO Columbus not being the premier SEO firm in central Ohio, but as long as there is a link to our site, we get “points” in the old Google reputation book.  And within a week, nobody is going to read that old article anyway - but the reputation points from the link pointing to your site remain.  This is one of the lessons we cover in our Advanced SEO training classes, *shameless plug*, by the way. 

Now that we’ve shown how to get a new, non-indexed site to be ranked #1 in Google for its targeted keyword phrase in less than 48 hours, it’s time for us to move on to a new topic.  Keep checking back here at SEOColumbus.com for more training tips and SEO pointers, along with real world examples, every day. 

And if you need your site to be ranked at the top of the search engines, and need proven expertise to help you get there, just use the Contact Us form link at the top of this page to tell us about your project and request a quote.  Look for our rate list to make its way to our site within the next couple of days as well, by request of many visitors.