Now that I am managing a very large startup retail site I’ve had the privilege to see the challenges of trying to incorporate successful web marketing strategies in a large site. Combining many hands in an environment where the web is a “new” frontier initially invites the challenge of teaching marketing individuals that web marketing is exactly like traditional offline marketing, except opposite. Whereas traditional marketing is aimed at potential customers, web marketing is intended to provide reasons for customers to come to you, or true inbound marketing. This is obviously a completely new philosophy for those most familiar with traditional outboud marketing, but, if grasped, is infinitely more valuable to the business. Over the next couple of days I will be focusing on those challenges and differences, as well as point out failures in the corporate world that I have seen firsthand to show how much money is being wasted by either poor implementation or sheer ignorance / incompetence of those in charge at large businesses.