An SEO Case Study from SEO Columbus

We are working with a new site that a local Columbus resident put together related to the Columbus Blue Jackets NHL hockey team.  This is a completely new site, and it actually isn’t even finished being built yet or having posted much significant content.  But there is no better way to teach someone how best to optimize a site than when you have a blank slate to start from.

 

As you can see from the image below, the site, BlueJacketBuzz.com, isn’t found in Google at all at the time of this posting (11:45 pm. on Monday, June 9, 2008).  You can easily see whether or not a site is indexed in Google by typing site:bluejacketsbuzz.com (or any domain name) into a search box on Google.com.  Ad according to the Google Analytics that are set up on the site, it looks like I am about the only person that has visited the site.  It has 2 unique users and 5 total visitors right now - all of which were direct visits meaning the visitor typed the name into their browser and not by using the search engines.

I am not going to submit the site to Google or any other search engine, or use any methods to submit this site to any search engine, as that really is a waste of time.  Instead, I’m going to create an inbound link for the site by using optimized anchor text such as Blue Jackets Buzz, with the link pointing to the site.  I’ll also send a link to the same site using the text Columbus Blue Jackets Blog.

That’s all.  One inbound link from SEO Columbus. Now I just need to publish this article and wait to see what happens.  SEO is kind of like planting a garden.  Dig the dirt, plant a seed, add a little water, and wait…