For example, we have long been number one for our primary keyword target, “Columbus SEO firm”.  Despite this being a very competitive keyword phrase that would be desired by anyone providing search marketing consulting in Central Ohio, you can see that on Google, we own  the number 1 spot, along with articles about us in the #2 and #4 spots. Between a couple of additional articles, and our KaLor Technology site, we have about 6 of the top 15 spots on Google for our primary targted keyword.  We are also #1 for dozens of other targeted keywords.

But some recent analysis showed me that there is one phrase that we are not #1, but rather #3.  And that phrase has recently generated the most traffic to our site.  That goes to show a few things.  One, that being number 1 doesn’t necessary matter if you have well converting Title and META description tags that are being displayed on the search engine results page, resulting in click thru’s to your site.  And two, that you don’t always know what people are going to be searching for when your services are what they are trying to find. 

The phrase that I am referring to is ”Columbus Ohio SEO“.   Most of us in Central Ohio refer to our city simply as Columbus.  But many outside of our city still attach “Ohio” to the name, as if we are still being confused with the Georgian version of our city.  No offense to any other Columbus’, but we’re pretty well established as a big city now and I think we’ve earned the right to be simply called “Columbus”.  People don’t refer to Cleveland as Cleveland, Ohio, and we’re larger than Cleveland now.  At least that explains my thinking up until reviewing the latest analytics data on our site.  Basically, I learned that I was wrong.  People DO still call us Columbus, Ohio.  Quite overwhelmingly, in fact.  Especially now that we are more of a national SEO firm and have people from outside of Columbus contacting us quite regularly.  They are doing so by searching for Columbus Ohio SEO.  If we had only done a one time SEO effort, we never could have adapted to meet this newly discovered data.  But we’re now taking steps to enhance our positioning for that newly targeted phrase, and in the spirit of transparency, we’ll share our progress along the way.  There is absolutely nothing wrong with the number three spot, mind you.  But when you are running a company based on results, it helps to show our dominance in every way that we can.  I’m fairly certain that before long, when you search for Columbus Ohio SEO, that we will soon own the number one position.